Marketing
It's all about the marketing! Woody Bibens & Associates manages integrated national marketing campaigns for our clients. These multi-faceted campaigns include social media, print and electronic advertisements, newsletters, simple to extensive websites, signage, representation at related events, building partnerships to help ensure important editors promote the association and its mission, and more.
Under Woody Bibens & Associates' leadership, in 2011 the Western Nursery & Landscape Association rebranded its regional trade show as a national convention under the name National Green Centre. This rebranding effort included a comprehensive, extensive national marketing campaign.
Print ads ran in national publications:
Editors of national industry and consumer publications ran features promoting the Sweet Melissa Fashion Show of new plants at the National Green Centre (including Horticulture magazine):
Electronic ads ran in the National Green Centre newsletter and website as well as many other industry newsletters and websites:
